Renfells Bakery approached us for a rebrand that would modernize the brand while keeping their recognizable blue.

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We refined the identity by introducing a cleaner wordmark, a simple wheat symbol, and a warm ivory accent that adds a natural bakery feel.

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From there we developed a cohesive packaging system across their full line — breads, rolls, baguettes, bagels, and challah bread. The new branding brings consistency, stronger shelf presence, and a much more modern look that immediately catches the eye.