Mantel engaged Beluxe Studio to modernize their brand and create lookbooks that better reflect the quality of their outerwear. The brand needed to work across their full range—from baby coats to kids to teens, for both boys and girls. We developed a clean wordmark, a warm color palette, and a simple pattern system used consistently across packaging and catalogs, giving the brand a clear and recognizable presence. The new lookbooks were designed to present the collections in a polished, structured way. Following the launch, the owner saw strong positive feedback, a clear increase in customer inquiries, and a noticeable rise in sales.